The quaint riverside town of Hoi An was an important port town and one of the major trading centres in South East Asia during the 16th and 17th centuries. The cultural influences of the Japanese and Chinese merchants are still evident today in the town's architecture, with the famous Japanese Covered Bridge and the distinctly Chinese atmosphere of the Old Quarter forming part of its unique character. A UNESCO-listed town, Hoi An has preserved much of its heritage and has remained largely void of traffic and pollution.
Lining the narrow streets are two-storey Chinese shops, with charming wooden facades and tiled roofs, merchants' homes, Assembly Halls and temples that preserve an ancient character. On the 15th day of every lunar month, the ancient character of this sleepy town takes on fairytale proportions, as porches, streets and windows are lit by the glow of coloured lanterns; a practice reminiscent of the old days and aimed at retaining the spirit of the past.