Murcia is characterized by its old history of commerce and agriculture. Already its original inhabitants, Iberian tribes, established commercial relations with Phoenicians and Greeks. Lateron it became first a Carthaginean colony, then a Roman colony. (Carthago Nova, today's Cartagena still reminds of that fact). The Moors established effective and modern agricultural production, which still today is an important economic factor, thanks to their advanced technologies. Of major touristical interest is of course the Mediterranean coast, Costa Calida ("the warm coast"), with beaches of fine sand. The salt-water lagoon Mar Menor and La Manga del Mar Menor offer great possibilities for water sports. The inland is almost desertic, and you may visit several towns which still preserve their medieval structures.